Jaguar Land Rover Deploys Global Fleet to Support Emergency Response Partners
Jaguar Land Rover has loaned more than 160 fleet vehicles globally to support emergency response organizations.
You know how vehicle manufacturers set aside a small portion of their production runs to give media and influencers access to new models? They’re often called “fleet” vehicles and Jaguar Land Rover is using their global fleet vehicles in a very noble manner. A total of 57 vehicles, including 27 new Land Rover Defender SUVs, have been issued to the British Red Cross to deliver medicine and food vulnerable people across the UK who now need additional support due to social distancing rules.
Jaguar Land Rover teams in Spain, France, South Africa, and Australia have also loaned vehicles to their Red Cross societies and more markets are offering help to their local teams. This service is being provided with fleets of vehicles now available due to the postponement of launch events.
Jaguar Land Rover is working closely with the UK government and has offered its research and engineering expertise, as well as digital engineering and design, printing of 3D models and prototypes, machine learning, artificial intelligence, and data science support.
Protective equipment is being donated to the NHS including wraparound safety glasses to the Royal Bolton Hospital, St James’s Hospital in Leeds and Birmingham Children’s Hospital.