Jaguar Land Rover Deploys Global Fleet to Support Emergency Response Partners

By Chris Stanley - March 31, 2020

Jaguar Land Rover has loaned more than 160 fleet vehicles globally to support emergency response organizations.

You know how vehicle manufacturers set aside a small portion of their production runs to give media and influencers access to new models? They’re often called “fleet” vehicles and Jaguar Land Rover is using their global fleet vehicles in a very noble manner. A total of 57 vehicles, including 27 new Land Rover Defender SUVs, have been issued to the British Red Cross to deliver medicine and food vulnerable people across the UK who now need additional support due to social distancing rules.

Jaguar Land Rover teams in Spain, France, South Africa, and Australia have also loaned vehicles to their Red Cross societies and more markets are offering help to their local teams. This service is being provided with fleets of vehicles now available due to the postponement of launch events.

Jaguar Land Rover is working closely with the UK government and has offered its research and engineering expertise, as well as digital engineering and design, printing of 3D models and prototypes, machine learning, artificial intelligence, and data science support.

Protective equipment is being donated to the NHS including wraparound safety glasses to the Royal Bolton Hospital, St James’s Hospital in Leeds and Birmingham Children’s Hospital.

“The health and safety of our employees, customers and their families remain our priority,” said Finbar McFall, Jaguar Land Rover Customer Experience Director. “Jaguar and Land Rover will do everything we can to support people in need around the world. Our partnership with the Red Cross goes back 65 years and we will work hand-in-hand with them to do all we can during this global health emergency. We will also provide help to those closer to home in our local communities. We can all play a part in helping the vulnerable during this global pandemic.”

Through its partnership with the British Red Cross, Land Rover has also helped fund emergency relief efforts through the Disaster Relief Alliance, which supports community resilience programs in the UK and around the world, providing financial assistance immediately when disaster hits – including coronavirus. British Red Cross has already given £200,000 ($247,899) to support Asian countries severely affected by the pandemic.

Photos: Jaguar Land Rover