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Indeed the Red colors you are referring to are beautiful however Desire Red is more in the Purple color range which makes it a little more special to my opinion
We had a customer order a Range Rover in Desire Red and I strongly recommend you see it in person before you do it....I know it's a matter of taste but the color was disappointing in person, especially for the upcharge. I can post some photos if that would be helpful.
BTW I love the way it looks on the AM in the photo, perhaps it's a different mix or just looks good in a photo?
Jaguar factory "Strewth this new colour looks awful. It looks like a blood blister and we've bought shitloads of the stuff"
Jaguar marketing "Sweet, we will make it a $5,000 option, it'll go like hot cakes!"
Two newbie marketing guys are sent to design department: "We are here because we are told we need a new color to energize sales". and they pull out a chart of 300 colors:
Head of Design Department: (Pointing to Desire Red), "I don't know, any color except that one"
Marketing department newbies leave, "Hey, what color did he pick"; " I don't know, but he pointed to that one" (Desire Red).
Some colors photograph better and others, and some colors that look great in real life do not photograph well. There is simply no substitute for seeing a color on a real car. Some folks around here think that dark colors hide the lines on the F.
I for one like this color. I am tired of the white, gray or black that seems to be all you see, Yawn, " Back in the USSR, you dont know how lucky you are," give me a break. lets put a little color out there on the road. My car is Sapphire, I like that its all sparkly in the sun. One of the best factory paint jobs I have seen. I would take that AM in the Desire Red, no problem at all.
..its not white.. ..its not grey.. ..its not black.. ..its ULTRA BLUE..
.. the long "go-faster" shadow behind it...
..the light and shadow playing with the rear fenders..
.. all the shades of blue this car displays in varying light intensities..
.. the trees leaning with the wind in the background..
..the typical 17th century Dutch/Flemish painters skye...
The background is great..nooo power poles "growing" out of the car and no other unsightly distractions taking away from the beauty of the car.
Actually, what you see is the estuary of a river. Normally in use as pasture. But once every 5 or ten years it floods in case lots of snow melts the same period in the Alps, about 1200km south east of this location.
Since there is almost no inclination, the water can only go sideways, and the estuary is about one kilometer wide.
There are some large electricity posts, on the other side. The routing goes through the flood area. Therefore the pilons are built on huge platforms on piles so they cannot be overturned by a water current: