ewww, I read that Jaguar is making a 4 cylinder f type
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A lower cost F Type with a 4 cylinder engine is an obvious way to do that. It will be force fed, so still capable of moving the car. I've driven an XF with the 4 cyl turbo and it's a decent engine. Throw a manual transmission option into the mix too and you'd have the lightest and cheapest F Type which would broaden the appeal and provide a point of entry that's still "premium" while not necessarily cheapening the brand/model too much.
It just is what it is. Jaguar needs sales and there's only so many who can afford the V6 and V8 line up. BMW, Audi and MB have gone to forced induction fours in their line up and it's not had any genuinely negative effect. Sure, some argue that a V6 and up is needed in a premium car, and there's some legitimacy to that of course, but their sales continue to grow while Jaguar's contract so some change is needed.
I'd think a better way to look at this might be that this car would be the lightest and nimblest F Type. It's not for me, I'd still focus on the higher-end models, but it could be a great blend of power/handling that reinforces the credentials of this car as a serious sports car and not just as a phenomenal sports/GT.
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JimC64 (10-03-2014)
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Notwithstanding swa's points -- which i mostly agree with -- i'm not a fan.
The 4cyl models may be necessary in some geographies like Singapore where the cars are heavily taxed by engine size and a base V-6 costs $400k. But i think it is a dilution of the brand and Jaguar risks losing that valuable, core customer base of premium buyers that has helped make JLR the most profitable luxury brand in the industry.
The XE and a 4cyl F-Type, coupled with the loss of the 2+2 XK sours me on Jaguar's future...it starts looking like an inferior version of the BMW strategy. Ralf Speth, Jaguar's CEO, did come out of BMW after all, and it's hard to ignore what BMW, MB, and VW are doing with productline enlargement.
Whereas i've been a fan of Jaguar's performance in the last decade, i think overextension will hurt this brand much more than it impacts BMW/MB which enjoy global brand appeal and can absorb brand dilution better.
With the dilution I'd be more tempted to move to Aston or Maserati in the same price bracket for my next ride.
"It's good to be bad" has worked well for Jaguar, but today it feels a little more like "it's good to be mediocre"
The 4cyl models may be necessary in some geographies like Singapore where the cars are heavily taxed by engine size and a base V-6 costs $400k. But i think it is a dilution of the brand and Jaguar risks losing that valuable, core customer base of premium buyers that has helped make JLR the most profitable luxury brand in the industry.
The XE and a 4cyl F-Type, coupled with the loss of the 2+2 XK sours me on Jaguar's future...it starts looking like an inferior version of the BMW strategy. Ralf Speth, Jaguar's CEO, did come out of BMW after all, and it's hard to ignore what BMW, MB, and VW are doing with productline enlargement.
Whereas i've been a fan of Jaguar's performance in the last decade, i think overextension will hurt this brand much more than it impacts BMW/MB which enjoy global brand appeal and can absorb brand dilution better.
With the dilution I'd be more tempted to move to Aston or Maserati in the same price bracket for my next ride.
"It's good to be bad" has worked well for Jaguar, but today it feels a little more like "it's good to be mediocre"
Last edited by schraderade; 10-02-2014 at 12:51 PM.
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I think having an engine in existence with fewer cylinders than in one's car really does cheapen the experience.
I was going to sell mine when I heard there was a V6 available, but it blew up first.
Now that there is a 4cyl on the way, when this engine blows up at its regularly scheduled blow up interval, I'm not even sure I want another one.
I was going to sell mine when I heard there was a V6 available, but it blew up first.
Now that there is a 4cyl on the way, when this engine blows up at its regularly scheduled blow up interval, I'm not even sure I want another one.
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It's not like a 4cyl F Type is going to cost 30k... It is still going to be a reasonably expensive car.
That BMW offers a 4 cylinder 528 doesn't undermine or cheapen say the M5. There will always be an aura about the higher end models.
And like it or not, Jaguar still has to focus on meeting future CAFE targets.
Bigger issue though is brand viability. Not enough people are buying Jaguars today. It's not sustainable at current volumes. This and the XE is how Jaguar has to respond.
That BMW offers a 4 cylinder 528 doesn't undermine or cheapen say the M5. There will always be an aura about the higher end models.
And like it or not, Jaguar still has to focus on meeting future CAFE targets.
Bigger issue though is brand viability. Not enough people are buying Jaguars today. It's not sustainable at current volumes. This and the XE is how Jaguar has to respond.
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bluebird (10-03-2014)
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It's not like a 4cyl F Type is going to cost 30k... It is still going to be a reasonably expensive car.
That BMW offers a 4 cylinder 528 doesn't undermine or cheapen say the M5. There will always be an aura about the higher end models.
And like it or not, Jaguar still has to focus on meeting future CAFE targets.
Bigger issue though is brand viability. Not enough people are buying Jaguars today. It's not sustainable at current volumes. This and the XE is how Jaguar has to respond.
That BMW offers a 4 cylinder 528 doesn't undermine or cheapen say the M5. There will always be an aura about the higher end models.
And like it or not, Jaguar still has to focus on meeting future CAFE targets.
Bigger issue though is brand viability. Not enough people are buying Jaguars today. It's not sustainable at current volumes. This and the XE is how Jaguar has to respond.
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Mulmur (10-02-2014)
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I don't entirely agree with this. M5, M3, Z06, Z/28, etc. are all great cars. But they definitely feel less special to me because the lower trims dilute their uniqueness. They feel derivative.
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It's not like a 4cyl F Type is going to cost 30k... It is still going to be a reasonably expensive car.
That BMW offers a 4 cylinder 528 doesn't undermine or cheapen say the M5. There will always be an aura about the higher end models.
And like it or not, Jaguar still has to focus on meeting future CAFE targets.
Bigger issue though is brand viability. Not enough people are buying Jaguars today. It's not sustainable at current volumes. This and the XE is how Jaguar has to respond.
That BMW offers a 4 cylinder 528 doesn't undermine or cheapen say the M5. There will always be an aura about the higher end models.
And like it or not, Jaguar still has to focus on meeting future CAFE targets.
Bigger issue though is brand viability. Not enough people are buying Jaguars today. It's not sustainable at current volumes. This and the XE is how Jaguar has to respond.
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Well, I think that is what he is saying. EVERY car manufacturer will eventually have to build a hybrid model especially if engine efficiency becomes the norm. Me personally, I would have saved the 4-cyl for the XE model only but if Jaguar can produce a smooth 450-500hp four cylinder engine which apparently they've already done then they are a step ahead of the game.
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a base V-6 costs $400k. But i think it is a dilution of the brand and Jaguar risks losing that valuable
Wait I totally missed that link. is that a 300% import tax?!?! Singapore sounds awful. What's the cheapest car you can get there?
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Well, I think that is what he is saying. EVERY car manufacturer will eventually have to build a hybrid model especially if engine efficiency becomes the norm. Me personally, I would have saved the 4-cyl for the XE model only but if Jaguar can produce a smooth 450-500hp four cylinder engine which apparently they've already done then they are a step ahead of the game.