Jaguar USA barfs up a lousy October
#1
11-07-2014, 05:28 PM
Jaguar USA barfs up a lousy October
XF shortages drive a crappy month for Jaguar.
Despite the optimistic verbiage around F-TYPE sales, they are actually tapering for the US, as the attached chart below shows. I've maintaining this spreadsheet with global and US F-TYPE sales volumes since JLR is increasingly resorting to obfuscating language to hide the actual sales trends for the F-Type. It'll be interesting to see what happens in the winter months....the AWD F-Type probably can't come fast enough.
source: Tata Motors - JLR Press Releases
Jaguar Land Rover reports U.S. sales for October 2014
November 03, 2014
Jaguar Land Rover North America today reported October 2014 U.S. sales: Land Rover sales reached 3,643 units, down 15 percent from 4,286 units in October 2013; Jaguar sales were 1,007 units, down 34 percent from 1,515 units in October 2013. Jaguar Land Rover North America October U.S. sales for both brands hit 4,650 units, a 20 percent decrease from 5,801 units in October 2013.
For the year, Jaguar Land Rover U.S. sales are up 2 percent to 54,904 from 53,607.
U.S. BRAND HIGHLIGHTS
Land Rover
For the month of October, Land Rover sales decreased by 15 percent due to low availability of brand volume leader Range Rover Sport, and the LR4.
Range Rover sales increased for the month to 1,233 units, up 4 percent from 1,184 units. Range Rover Evoque increased 3 percent to 991 units from 959
units.
For 2014 CYTD, Land Rover brand sales are up 6 percent to 42,067 units from 39,645.
Land Rover's 2015 model year line-up features six models: The 240-hp turbocharged 2.0 liter LR2, Range Rover Evoque, and the recently revealed Discovery Sport (on sale Spring 2015); the LR4 powered by a 340-hp supercharged 3.0 liter V6 engine; the Range Rover Sport and Range Rover, available with either a 340-hp supercharged 3.0 liter V6 or 510-hp supercharged 5.0 liter V8 powertrain.
Jaguar
For the month of October, Jaguar decreased 34 percent on low availability of its volume leader XF sedan.
Year to date, Jaguar is down 8 percent off of significantly-increased 2013 sales pace. Jaguar F-TYPE sales through 10 months have increased 78 percent with the coupe and convertible sales totaling 3,287 units compared to 1,843 units through October, 2013.
The 2015 Jaguar line-up features four models: The Jaguar XJ luxury sedan, powered by a 340-hp supercharged 3.0 liter V6 in rear-wheel or all-wheel-drive configuration, a 470-hp supercharged 5.0 liter V8 or a 550-hp supercharged 5.0 liter V8 in the XJR model. The Jaguar XF sports sedan powered by a 240-hp turbocharged four cylinder engine, a 340-hp supercharged 3.0 liter V6 in rear-wheel or all-wheeldrive configurations, a 470-hp supercharged 5.0 liter V8, a 510-hp Supercharged 5.0 liter V8 in the XFR, and a 550-hp Supercharged 5.0 liter V8 in the XFR-S. The XK coupe and convertible grand touring models are powered by either a 385-hp 5.0 liter V8 or a 510-hp supercharged 5.0 liter V8 in the XKR. Jaguar also offers the Jaguar XKR-S coupe and convertible with a 550-hp supercharged 5.0 liter V8. Joining the 2015 F-TYPE line-up is the new F-TYPE Coupe powered by either a 340-hp supercharged 3.0 liter V6, a 380-hp supercharged 3.0 liter V6 in the F-TYPE S Coupe, or a 550-hp supercharged 5.0 liter V8 in the F-TYPE R Coupe. The F-TYPE convertible will remain available with three engine variants, a 340-hp supercharged 3.0 liter V6, a 380-hp supercharged 3.0 liter V6 in the F-TYPE S convertible, or a 495-hp supercharged 5.0 liter V8 in the F-TYPE V8 S convertible model.
About Jaguar Land Rover
The United States is one of the leading global markets for both Jaguar and Land Rover
Jaguar Land Rover employs 25,000 people and sells vehicles in 170 countries around the world
Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK
Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA.
Jaguar Land Rover is represented by more than 330 independently operated retail outlets in the USA
Despite the optimistic verbiage around F-TYPE sales, they are actually tapering for the US, as the attached chart below shows. I've maintaining this spreadsheet with global and US F-TYPE sales volumes since JLR is increasingly resorting to obfuscating language to hide the actual sales trends for the F-Type. It'll be interesting to see what happens in the winter months....the AWD F-Type probably can't come fast enough.
source: Tata Motors - JLR Press Releases
Jaguar Land Rover reports U.S. sales for October 2014
November 03, 2014
- Jaguar Land Rover North America October sales decrease 20 percent due to low inventory of volume leaders
- Land Rover Range Rover and Range Rover Evoque sales increase for the month
- For the year sales increase, up 2 percent, from record 2013 sales.
- Jaguar F-TYPE up 78 percent for the year
Jaguar Land Rover North America today reported October 2014 U.S. sales: Land Rover sales reached 3,643 units, down 15 percent from 4,286 units in October 2013; Jaguar sales were 1,007 units, down 34 percent from 1,515 units in October 2013. Jaguar Land Rover North America October U.S. sales for both brands hit 4,650 units, a 20 percent decrease from 5,801 units in October 2013.
For the year, Jaguar Land Rover U.S. sales are up 2 percent to 54,904 from 53,607.
U.S. BRAND HIGHLIGHTS
Land Rover
For the month of October, Land Rover sales decreased by 15 percent due to low availability of brand volume leader Range Rover Sport, and the LR4.
Range Rover sales increased for the month to 1,233 units, up 4 percent from 1,184 units. Range Rover Evoque increased 3 percent to 991 units from 959
units.
For 2014 CYTD, Land Rover brand sales are up 6 percent to 42,067 units from 39,645.
Land Rover's 2015 model year line-up features six models: The 240-hp turbocharged 2.0 liter LR2, Range Rover Evoque, and the recently revealed Discovery Sport (on sale Spring 2015); the LR4 powered by a 340-hp supercharged 3.0 liter V6 engine; the Range Rover Sport and Range Rover, available with either a 340-hp supercharged 3.0 liter V6 or 510-hp supercharged 5.0 liter V8 powertrain.
Jaguar
For the month of October, Jaguar decreased 34 percent on low availability of its volume leader XF sedan.
Year to date, Jaguar is down 8 percent off of significantly-increased 2013 sales pace. Jaguar F-TYPE sales through 10 months have increased 78 percent with the coupe and convertible sales totaling 3,287 units compared to 1,843 units through October, 2013.
The 2015 Jaguar line-up features four models: The Jaguar XJ luxury sedan, powered by a 340-hp supercharged 3.0 liter V6 in rear-wheel or all-wheel-drive configuration, a 470-hp supercharged 5.0 liter V8 or a 550-hp supercharged 5.0 liter V8 in the XJR model. The Jaguar XF sports sedan powered by a 240-hp turbocharged four cylinder engine, a 340-hp supercharged 3.0 liter V6 in rear-wheel or all-wheeldrive configurations, a 470-hp supercharged 5.0 liter V8, a 510-hp Supercharged 5.0 liter V8 in the XFR, and a 550-hp Supercharged 5.0 liter V8 in the XFR-S. The XK coupe and convertible grand touring models are powered by either a 385-hp 5.0 liter V8 or a 510-hp supercharged 5.0 liter V8 in the XKR. Jaguar also offers the Jaguar XKR-S coupe and convertible with a 550-hp supercharged 5.0 liter V8. Joining the 2015 F-TYPE line-up is the new F-TYPE Coupe powered by either a 340-hp supercharged 3.0 liter V6, a 380-hp supercharged 3.0 liter V6 in the F-TYPE S Coupe, or a 550-hp supercharged 5.0 liter V8 in the F-TYPE R Coupe. The F-TYPE convertible will remain available with three engine variants, a 340-hp supercharged 3.0 liter V6, a 380-hp supercharged 3.0 liter V6 in the F-TYPE S convertible, or a 495-hp supercharged 5.0 liter V8 in the F-TYPE V8 S convertible model.
About Jaguar Land Rover
The United States is one of the leading global markets for both Jaguar and Land Rover
Jaguar Land Rover employs 25,000 people and sells vehicles in 170 countries around the world
Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK
Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA.
Jaguar Land Rover is represented by more than 330 independently operated retail outlets in the USA
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#2
11-07-2014, 06:08 PM
Veteran Member
I'm not seeing what you're seeing for U.S. F-Type sales. They tanked in the winter months of 2013 as well, and several 2014 months showed nearly doubling of sales with the rest of the months of 2014 showing roughly equivalent sales numbers.
One would expect that sales of a car like this would be substantially down during winter months.
One would expect that sales of a car like this would be substantially down during winter months.
#3
11-07-2014, 07:29 PM
Veteran Member
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#4
11-07-2014, 08:14 PM
Veteran Member
Does anybody know what were Jaguar's sales expectations for the F-Type? Absolute numbers don't mean much, only in context of what Jaguar was expecting to sell. For comparison, through September, Porsche sells about 865 911s a month. My simple math shows Jag selling 328 F-Types a month through October. So Porsche is selling 2.6x as many 911s as F-Types. For a brand new car competing against the iconic 911 I say that's pretty good. My guess is if Jaguar can sell 1/3 of Porsche 911 volume they are happy. Jag just doesn't sell that many cars versus Porsche, BMW, MB, etc. And like Mulmur, as long as the F-Type is profitable for Jag at its current volume, I'm more than happy to see low sales 
One of the reasons I ditched my new 2013 991 was because they were everywhere and I wanted something less common.
One of the reasons I ditched my new 2013 991 was because they were everywhere and I wanted something less common.
Last edited by shift; 11-07-2014 at 08:17 PM.
#5
11-07-2014, 09:11 PM
My guess is Jaguar as a whole is targeting mid-teens topline growth rate (it's still the fastest growing major luxury brand), which means that an 8% YTD decline is really far off target.
With respect to the F-Type I agree with you!
#6
11-08-2014, 11:22 AM
Senior Member
#7
11-12-2014, 03:27 AM
Pretty simple, no inventory no sales. My local dealer has 2 F Types, a S coupe and a V8 roadster, 2 XF, 4 XK, and 6 XJ. They are low on Porsche too with only 34 in stock for all of their models. The local Range Rover dealer, same street, has 6 new in stock with no Sport or RR. Very strange , Audi, BMW, and Mercedes lots are full of '15.
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