At the local dealer.
#2
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When I picked up my new F-Type in March there was a Land Rover on the showroom floor with a "Market Adjustment" of $25,000.00 and there was a man looking at it with his phone against his ear almost begging his SO to get there quickly because he feared it wouldn't be there long. Every car at the dealership whether new, CPO or used had at least a $2,000.00 Market Adjustment.
#3
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When I picked up my new F-Type in March there was a Land Rover on the showroom floor with a "Market Adjustment" of $25,000.00 and there was a man looking at it with his phone against his ear almost begging his SO to get there quickly because he feared it wouldn't be there long. Every car at the dealership whether new, CPO or used had at least a $2,000.00 Market Adjustment.
#4
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I saw the same thing when I had my 2021 F Type in for an oil change about a month ago. The one F Type in the showroom had a $10K "market adjustment" added to the window sticker and the Land Rovers, which are already big bucks had $25K market adjustments. The salesman told me they are selling Land Rovers as fast as they get them in. The dealership is in a very affluent area so I guess those market adjustments don't mean much to the buyers.
When I bought my 2021 in May of last year, there was a 0%/5 year financing program or a $10k discount for cash program in place. I opted for the cash discount. Today, the same car would cost a whopping 20% more. I thought the nearly 8% inflation rate that we are currently suffering through for food, gas and other essentials was bad, but the inflation on many vehicles is much, much worse.
When I bought my 2021 in May of last year, there was a 0%/5 year financing program or a $10k discount for cash program in place. I opted for the cash discount. Today, the same car would cost a whopping 20% more. I thought the nearly 8% inflation rate that we are currently suffering through for food, gas and other essentials was bad, but the inflation on many vehicles is much, much worse.
#5
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Carbuff2 (07-08-2022)
#7
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I think that's a version of "low hanging fruit". Put a huge price on a car and see if anyone shallow/impulsive/dimwitted enough walks by and just has to have it.
Regarding the Ford "market adjustments", it's so upset Ford Corporate that they're seriously considering going to a Tesla-style sales network, selling direct from Ford Corp and going around the dealerships.
Regarding the Ford "market adjustments", it's so upset Ford Corporate that they're seriously considering going to a Tesla-style sales network, selling direct from Ford Corp and going around the dealerships.
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