New F-Type colour : Rio Gold
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Location: The Netherlands Central Highlands - Veluwe-
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New F-Type colour : Rio Gold
Browsing through the new configurator I found a colour I've never seen on an F-Type before " Rio Gold"...
I'm not really a "BLING" type of person, but I think it looks sleek... .... so I searched for some 'life' image of the real thing....
But I can hardly imagine they want to market an F-Type with this image...
The JLR option for this colour is € 4750 .. .. the price of the Kia...
Or were the thinking along nostalgic lines.. ..without checking dr. google..
I'm not really a "BLING" type of person, but I think it looks sleek... .... so I searched for some 'life' image of the real thing....
But I can hardly imagine they want to market an F-Type with this image...
The JLR option for this colour is € 4750 .. .. the price of the Kia...
Or were the thinking along nostalgic lines.. ..without checking dr. google..
Last edited by Dan_NL; 11-01-2018 at 03:44 PM.
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Well, you have to admit at least its not black, white or gray. Color is a tough issue these days. There is a paucity of brochures, color chips are extremely rare, and seeing an uncommon color in inventory is difficult. And its not just JLR. However, it should not be missed that Jaguar UK shows THIRTY colors available as compared to the USA where twelve are offered. To give credit where credit is due twelve is not a bad number these days. Now often we are told JLR practices high margin a la carte option pricing when we talk about the standard equipment on our cars. Well how about when it comes to color. Offer the whole spectrum in the USA, charge what the market will bear, and take the a la carte pricing to the next step. There is no regulatory concern here. The colors are in stock. It only difference is the point of delivery. If JLR can offer Meribel White in the UK why shouldn't it be available here. The dealers can stick to black, white and gray, and folks who want to fork over bucks for Dark BRG can do it. The all purpose answer "Porsche does it" works here too.
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Join Date: Dec 2017
Location: The Netherlands Central Highlands - Veluwe-
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I forget. Is this the thread where there are comments about the quality of JLR paint jobs.
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Suaro (11-03-2018)
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