Hi guys. Any advice on best way to get this fixed? I’m in the UK. Only got the car on Monday (new). I haven’t touched a curb. Can’t fathom it.

Almost all new car dealers have a "list" of paint less dent, wheel refinishing, and touch up paint fellas who have mobile units and generally show up according to a schedule.
that looks like an easy fix...the wheels I have had done similar to that one generally took 1/2 - 3/4 of an hour....they pushed the tire back off the edge of the wheel....performed their magic....smoothed it, filler, paint fried with a blow dryer.
cost no more than $75-100 and looked great. Often cash is your ( well..his) friend.

Thanks. I’ll ask around locally and see if I can get a recommendation. I guess the jag dealer will charge a premium on this type of thing.

Had mine done for less than $100 US. Three years later still looks great. Actually had a referral from my Infiniti dealer for the guy they use. He's independent and was great.

Thanks. I am in the UK.