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Jaguar could morph into an electric-only brand and explore new segments

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Old 08-21-2020, 08:28 AM
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Old 08-21-2020, 10:55 AM
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Now that would raise the value of the fleet... finally!
 
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Old 08-24-2020, 04:43 AM
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Let's hope it's more successful than their earlier plunge into diesel engines.

The way things are going at the moment, Jaguar are more likely to morph into yet another departed British marque. Alienate the core demographic by losing brand identity and seek to replace it with a fickle market sector almost overwhelmed with the choice of similarly bland offerings. That's an interesting business plan.

Graham
 
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