Filed under: Sedan, Performance, SUV, Wagon, Jaguar, Land Rover, Luxury



The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

The X760 was developed as a large-scale project that would satisfy more than Jaguar's need for a new vehicle in the compact luxury sedan segment. The architecture also will spawn two new SUVs, a Jaguar and the Land Rover Evoque XL, which share the codename X761.

In addition to the new line of engines for the all-in effort, it's good to know that handling precision was a goal of JLR engineers, who chose to use a double wishbone setup for the front suspension. "We selected a suspension architecture that, whichever the classes of cars that we're even thinking about, we know we'll deliver an uncompromised product in that class," says Kevin Stride, a Jaguar vehicle line director.

And now come the numbers. If Jaguar could take five percent of the global market for compact premium cars, the automaker would sell 80,000 units. The Jaguar SUV would be sized to compete with the BMW X3 and X4, according to Autocar, and would add more volume. Analysts at Bernstein Research reportedly say the Jaguar SUV would add 50,000 units per year, for a total of 130,000 units using the new platform per year. They also say the Evoque XL would move about 80,000 units per year. As that JLR executive said before, a lot is banking on the success of the new Jaguar platform.Is Jaguar's 3 Series-fighter the brand's last chance? originally appeared on Autoblog on Wed, 16 Oct 2013 10:00:00 EST. Please see our terms for use of feeds.



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I really hope it succeeds, Jag as a company needs a "smaller" car.

 

In relation to up-market cars, the two biggest segments of the market are (1) compact luxury saloons and derivatives - BMW 3 series, Merc C class, AUdi A4, and (2) SUVs. Any car manufacturer wanting to stay in the big time has to sell into these markets or gradually disappear into irrelevance. At the moment, Jaguar dealers big seller is the XF, nothing else; the XJ, XK, and F-type are niche models and only sell in very small quantities.

So I suppose, yes, the new compact Jaguar is key to the marque. The previous Jaguar compact, the X-type, failed due to excessive Ford caution with style, and lack of diesel engines on introduction into Europe. Volume is key in the compact market and trying to sell only a 2.5 and 3 litre petrol engine car and hope for volume meant Ford was living in cloud cuckoo land.

SUVs are such a huge market now, that it is essential Jaguar dealers get their own to sell soon as their volumes are way too small for comfort. Something intrinsically Jaguar and not looking like a Land Rover product. Just look at the SUVs from Mercedes, Audi, BMW, and VW. They all sell well and certainly don't have to look like Range Rovers to do so.

 

I think that we here in the West are living in a bit of a navel-gazing, Occidental, declining, fool's paradise. Take a look at what JLR are doing in China, where there are now more than 100 (yes, one hundred) dealerships:
Jaguar Land Rover Opens Its 100th Dealer In China

While we are here discussing if Jaguar needs SUVs (or Land Rover needs sports saloons?), JLR are storming off into the future in the "Orient". Guess whose market needs are going to drive future designs... More than a Jaguar SUV, what the US market really needs to ensure Jaguar's survival, is the consolidation of Jaguar and Land Rover dealerships.

 

Now there's a thought !