Jaguar - What are your opinions?!
#1
10-23-2008, 01:32 PM
Guest
Posts: n/a
Jaguar - What are your opinions?!
Hi Jaguar people,
I'm doing a project for my MBA program on the marketing of Jaguar and what better way to find opinions than come to the owners/fans!
What attracts you folks to Jaguar? Why have you bought them? I'm sure I could come up a bazillion questions, but basically just wanted to gauge your opinions about their quality, etc.
Any help would be appreciated!
Kim
I'm doing a project for my MBA program on the marketing of Jaguar and what better way to find opinions than come to the owners/fans!
What attracts you folks to Jaguar? Why have you bought them? I'm sure I could come up a bazillion questions, but basically just wanted to gauge your opinions about their quality, etc.
Any help would be appreciated!
Kim
#3
10-23-2008, 04:47 PM
Guest
Posts: n/a
RE: Jaguar - What are your opinions?!
Robin,
Absolutely not. I go to Suffolk University in Boston, and my class is Global Branding and Communications. We are three girls (meanwhile not one of us really knows anything about cars...(I own a 1997 Mazda Protege that cost me $1,500 if that tells you anything) and we thought you guys might be able to help. Not sure how else to say that this is solely for a graduate school project, not for any other purpose.
Kim
Absolutely not. I go to Suffolk University in Boston, and my class is Global Branding and Communications. We are three girls (meanwhile not one of us really knows anything about cars...(I own a 1997 Mazda Protege that cost me $1,500 if that tells you anything) and we thought you guys might be able to help. Not sure how else to say that this is solely for a graduate school project, not for any other purpose.
Kim
#4
10-23-2008, 06:02 PM
Veteran Member
Join Date: Nov 2006
Location: Glasgow, Scotland UK
Posts: 47,302
Received 9,010 Likes
on
4,113 Posts
#5
10-23-2008, 09:28 PM
#7
10-24-2008, 06:18 AM
Trending Topics
#8
10-28-2008, 04:05 PM
Guest
Posts: n/a
RE: Jaguar - What are your opinions?!
Thanks guys!
We just put together a survey that we plan on sending out to various people...collect and analyze results. We have a lot of information on Jaguar...especially on the history. I am working on putting together the various campaigns over the years, specifically the Gorgeous campaign. Any thoughts on that? We also believe that people who love the classic Jaguars would probably never touch a new Jaguar. Does Tata plan on targeting the younger generation with a cool/hip/stylish car, or are they going to focus on the older, wealthier generation? Oh, so many questions, so little time
Thanks again!
Kim
We just put together a survey that we plan on sending out to various people...collect and analyze results. We have a lot of information on Jaguar...especially on the history. I am working on putting together the various campaigns over the years, specifically the Gorgeous campaign. Any thoughts on that? We also believe that people who love the classic Jaguars would probably never touch a new Jaguar. Does Tata plan on targeting the younger generation with a cool/hip/stylish car, or are they going to focus on the older, wealthier generation? Oh, so many questions, so little time
Thanks again!
Kim
#9
10-28-2008, 04:54 PM
Veteran Member
RE: Jaguar - What are your opinions?!
Get some specific questions together. You will not want for opinions here.
I believe the X-type was an attempt to draw the younger crowd. It's interesting that Jaguar will drop the line in the US market. The XF is a departure from traditional Jaguar styling.
I believe the X-type was an attempt to draw the younger crowd. It's interesting that Jaguar will drop the line in the US market. The XF is a departure from traditional Jaguar styling.
#10
10-28-2008, 09:40 PM
Join Date: Oct 2008
Location: Was UK - Now Louisiana USA
Posts: 60
Likes: 0
Received 0 Likes
on
0 Posts
RE: Jaguar - What are your opinions?!
Pesonally.....I spend $30k on a car and yea,I have a problem with it,Do ya know how many fast bikes I can get for $30k!.....
So.....I spend the money and guess what,$30k gets ya what every other Tom,Dick and Harry are driving,I looked at the mustangs
but everyone has em....I looked at the Subaru WRX and everyone has them......We looked at RX8's and everyone has them,For our
money we wanted some class,Some style and something that not every other bloke in the street was gonna have....The Jag
does all the above and for a good few dollars less.....We paid $23k for a 2006 with less than 1600miles on it,Its an tremendous motor for the money!
So.....I spend the money and guess what,$30k gets ya what every other Tom,Dick and Harry are driving,I looked at the mustangs
but everyone has em....I looked at the Subaru WRX and everyone has them......We looked at RX8's and everyone has them,For our
money we wanted some class,Some style and something that not every other bloke in the street was gonna have....The Jag
does all the above and for a good few dollars less.....We paid $23k for a 2006 with less than 1600miles on it,Its an tremendous motor for the money!
#11
10-28-2008, 10:49 PM
RE: Jaguar - What are your opinions?!
ORIGINAL: force
Pesonally.....I spend $30k on a car and yea,I have a problem with it,Do ya know how many fast bikes I can get for $30k!.....
So.....I spend the money and guess what,$30k gets ya what every other Tom,Dick and Harry are driving,I looked at the mustangs
but everyone has em....I looked at the Subaru WRX and everyone has them......We looked at RX8's and everyone has them,For our
money we wanted some class,Some style and something that not every other bloke in the street was gonna have....The Jag
does all the above and for a good few dollars less.....We paid $23k for a 2006 with less than 1600miles on it,Its an tremendous motor for the money!
Pesonally.....I spend $30k on a car and yea,I have a problem with it,Do ya know how many fast bikes I can get for $30k!.....
So.....I spend the money and guess what,$30k gets ya what every other Tom,Dick and Harry are driving,I looked at the mustangs
but everyone has em....I looked at the Subaru WRX and everyone has them......We looked at RX8's and everyone has them,For our
money we wanted some class,Some style and something that not every other bloke in the street was gonna have....The Jag
does all the above and for a good few dollars less.....We paid $23k for a 2006 with less than 1600miles on it,Its an tremendous motor for the money!
#12
10-29-2008, 04:04 AM
RE: Jaguar - What are your opinions?!
ORIGINAL: MBAjaguar
Thanks guys!
We just put together a survey that we plan on sending out to various people...collect and analyze results. We have a lot of information on Jaguar...especially on the history. I am working on putting together the various campaigns over the years, specifically the Gorgeous campaign. Any thoughts on that? We also believe that people who love the classic Jaguars would probably never touch a new Jaguar. Does Tata plan on targeting the younger generation with a cool/hip/stylish car, or are they going to focus on the older, wealthier generation? Oh, so many questions, so little time
Thanks again!
Kim
Thanks guys!
We just put together a survey that we plan on sending out to various people...collect and analyze results. We have a lot of information on Jaguar...especially on the history. I am working on putting together the various campaigns over the years, specifically the Gorgeous campaign. Any thoughts on that? We also believe that people who love the classic Jaguars would probably never touch a new Jaguar. Does Tata plan on targeting the younger generation with a cool/hip/stylish car, or are they going to focus on the older, wealthier generation? Oh, so many questions, so little time
Thanks again!
Kim
I think people with the classic cars (one of which I have - a 1959 Mk9 Jaguar) have then as their collectors cars which come out only in good weather for the summer shows and then they would have a modern car as we have (an XJ8 Sov LWB) for their everyday car. So they would buy a new car and keep the old one as a toy.
We dont know what Tata are planning to do unless you work for them it is difficult to tell in which direction they will go. Ford launched the XF who were trying to bring the Jaguar up to date and aim for the mass market to compete with BMW, Merc and Audi.
I hope my views as a Jaguar owner for the past 13 years and we have had a selection of Jaguars during that time.
#13
10-29-2008, 07:37 AM
Guest
Posts: n/a
RE: Jaguar - What are your opinions?!
Let's see...because I am in charge of the marketing campaigns, I will ask questions related to that first...do you know of Jaguar's past or current marketing/advertising campaigns? I currently know of only 3 that have been used: the 2000 Sting's "The Desert Rose", the 2002 Clash's "London Calling", and the most recent "Gorgeous" campaign. Were there any others that you can think of? How do you feel like those marketing campaigns went over?
#15
10-29-2008, 08:02 AM
#17
10-29-2008, 09:04 AM
RE: Jaguar - What are your opinions?!
Sounds to me like you just started your job at a marketing firm. get off your butt and do some leg work.If you have gone to any Jag site or BMW site by just reading some of the threads you would get a feel of how we feel about our cars Some of your questions can only be answered by people on the inside and thats who you should be interviewing but, that would mean you would have to get out from behind your desk and do some work.
#18
10-29-2008, 09:08 AM
Guest
Posts: n/a
RE: Jaguar - What are your opinions?!
Kazsam,
Sorry to disappoint you, I'm a 29 year old who has been working for a major hedgefund for 4.5 years. I'm pursuing my MBA in finance but was interested in the marketing aspect of our Jaguar project. I have put together Jag youtube commercials, and have read 29 articles so far on their marketing strategies. My groupmate went into a Jaguar chatroom the other night and had a fantastic experience speaking to Jag lovers, and I was hoping for a similar experience, but unfortunately it's not turning out to be that way.
Sorry to bother you.
Kim
Sorry to disappoint you, I'm a 29 year old who has been working for a major hedgefund for 4.5 years. I'm pursuing my MBA in finance but was interested in the marketing aspect of our Jaguar project. I have put together Jag youtube commercials, and have read 29 articles so far on their marketing strategies. My groupmate went into a Jaguar chatroom the other night and had a fantastic experience speaking to Jag lovers, and I was hoping for a similar experience, but unfortunately it's not turning out to be that way.
Sorry to bother you.
Kim
#19
10-29-2008, 10:02 AM
RE: Jaguar - What are your opinions?!
ORIGINAL: MBAjaguar
Let's see...because I am in charge of the marketing campaigns, I will ask questions related to that first...do you know of Jaguar's past or current marketing/advertising campaigns? I currently know of only 3 that have been used: the 2000 Sting's "The Desert Rose", the 2002 Clash's "London Calling", and the most recent "Gorgeous" campaign. Were there any others that you can think of? How do you feel like those marketing campaigns went over?
Let's see...because I am in charge of the marketing campaigns, I will ask questions related to that first...do you know of Jaguar's past or current marketing/advertising campaigns? I currently know of only 3 that have been used: the 2000 Sting's "The Desert Rose", the 2002 Clash's "London Calling", and the most recent "Gorgeous" campaign. Were there any others that you can think of? How do you feel like those marketing campaigns went over?
You ask 'do you know of Jaguar's past or current marketing/advertising campaigns?' You need to contact Jaguar for that. I only see what is actually advertised and dont take that much notice of them to be quite honest.
I gave you my answers but you dont seem to be please to have got them. [&:]
So I wont be answering any more questions on this anymore.