Update on Jaguar's Electric Future
#1
![Default](/forum/images/icons/icon1.gif)
New car sales end November 2024 until the electric models arrive.
https://www.topgear.com/car-news/ele...ly-frustrating
https://www.topgear.com/car-news/ele...ly-frustrating
#2
![Default](/forum/images/icons/icon1.gif)
The biggest issue here is Jaguar dealers aren't going to be able to survive on service/warranty work alone (along with used car sales) and some of the smaller ones will probably close. Jaguar actually wants to reduce its dealer count so the brand appears more bespoke and can give more personalized attention to customers wanting to pay $200K USD for an electric car, but that could leave the rest of us driving considerable distance to service our existing ICE Jaguars at a smaller dealership network. Techs may also see the writing on the wall and start moving to other makes which means the quality of remaining service could suffer as well. The salespeople aren't going to survive at all with nothing to sell, so I can't imagine them hanging around until the EVs are available for sale.
The following users liked this post:
jcb-memphis (Yesterday)
#3
![Default](/forum/images/icons/icon1.gif)
It is unheard of to "bet the farm" on a completely different process/product. Almost all who do....fail. Not liking the ideas put out by the CEO.
1) No....I am NOT going to buy a 200k electric vehicle. Not going to happen.
2) Jaguar will STILL have its bad reputation.
3) Having to expend large amounts of capital for all new machining, etc. when there is a recession is lunacy.
4) At the drop of a hat, the US election could change the entire outlook for electric vehicles. Right now, the election is a toss-up.
Why base your entire company on a toss-up?
None of this makes sense from a strategy, economic or opportunity perspective.
1) No....I am NOT going to buy a 200k electric vehicle. Not going to happen.
2) Jaguar will STILL have its bad reputation.
3) Having to expend large amounts of capital for all new machining, etc. when there is a recession is lunacy.
4) At the drop of a hat, the US election could change the entire outlook for electric vehicles. Right now, the election is a toss-up.
Why base your entire company on a toss-up?
None of this makes sense from a strategy, economic or opportunity perspective.
The following 2 users liked this post by PatentlawTX:
Golfnutjtl (09-07-2024),
Lothar52 (09-06-2024)
#5
![Default](/forum/images/icons/icon1.gif)
Who the Heck wants an electric Jag anyway?!? We can buy a Tesla for that... Focus on material and quality improvement... good lord can you imagine how quickly this 120k jag is gonna drop when you drive it off the lot?!? How about a 3 year old electric jag - 25k?!? Heck maybe ill get one when its pennies on the dollar - but its electric, and that means the more its been driven the less miles it will go over time presumably. Nobody wants that...so I think NOT.
Hydrogen is the answer - and we aren’t there just yet!
Hydrogen is the answer - and we aren’t there just yet!
Last edited by Lothar52; 09-07-2024 at 04:20 AM.
#7
![Default](/forum/images/icons/icon1.gif)
If anyone really wants to buy a F-Pace, I wouldn't wait to place an order. Last change date is typically 6 weeks or so before production, and, if they're really shutting down, option choices may become gated by parts availability on hand.
On the flip side, I wouldn't be surprised if F-Pace production extends into next year. It's the only model that has been profitable in a while, and the SUV's aren't part of the initial EV launch. Plus, they're not made in Castle Bromwich which has already been shut down for conversion.
Personally, I love my F-Pace and would prefer it to the (unknown) EV alternative, but I wouldn't be buying an end-of-life model from a brand that is changing it's technology and collapsing its network. Jaguar is facing an extended transition period and it's likely to be painful.
On the flip side, I wouldn't be surprised if F-Pace production extends into next year. It's the only model that has been profitable in a while, and the SUV's aren't part of the initial EV launch. Plus, they're not made in Castle Bromwich which has already been shut down for conversion.
Personally, I love my F-Pace and would prefer it to the (unknown) EV alternative, but I wouldn't be buying an end-of-life model from a brand that is changing it's technology and collapsing its network. Jaguar is facing an extended transition period and it's likely to be painful.
The following users liked this post:
bobjagbob (Yesterday)
Trending Topics
#8
#9
The following 2 users liked this post by Turko:
Lothar52 (09-08-2024),
Supersprint Sport Exhausts (09-08-2024)
#11
Join Date: Aug 2012
Location: Mechanicsville, Virginia, USA
Posts: 634
Received 301 Likes
on
174 Posts
![Default](/forum/images/icons/icon1.gif)
“It became necessary to destroy the town company to save it.”
My prediction: Tata will continue to demand subsidies from the British government to keep jobs and the hallmark in the UK.
Finally, the government, after billions invested, will declare a "lost cause" assuming the end of the company.
Then, Jaguar will rise like the phoenix, using the machinery and technology purchased at fire sale prices, PROUDLY producing IC gasoline and diesel vehicles in India and China.
It's OK. The only constant in life is change.
My prediction: Tata will continue to demand subsidies from the British government to keep jobs and the hallmark in the UK.
Finally, the government, after billions invested, will declare a "lost cause" assuming the end of the company.
Then, Jaguar will rise like the phoenix, using the machinery and technology purchased at fire sale prices, PROUDLY producing IC gasoline and diesel vehicles in India and China.
It's OK. The only constant in life is change.
Last edited by Bill400; 09-08-2024 at 04:13 PM. Reason: format
#12
#13
![Default](/forum/images/icons/icon1.gif)
I’m starting to understand all the dealers in Canada banding together and suing them. It’s like, can’t they throw them a bone and at least keep their profitable reasonably high selling SUV selling afloat alongside the transition? It seems crazy to not to.
The following users liked this post:
Lothar52 (09-08-2024)
#14
The following users liked this post:
Supersprint Sport Exhausts (Yesterday)
#15
![Default](/forum/images/icons/icon1.gif)
Tell me about it, you almost have to wonder if this is a way to force more to close in a brutal way or something.
I’m starting to understand all the dealers in Canada banding together and suing them. It’s like, can’t they throw them a bone and at least keep their profitable reasonably high selling SUV selling afloat alongside the transition? It seems crazy to not to.
I’m starting to understand all the dealers in Canada banding together and suing them. It’s like, can’t they throw them a bone and at least keep their profitable reasonably high selling SUV selling afloat alongside the transition? It seems crazy to not to.
#16
![Default](/forum/images/icons/icon1.gif)
Yeah, mine is a large Land Rover dealer as well, so I doubt they will be all that compromised as a dealership. Good for them I guess, but not everyone is so lucky. The owner also owns many other luxury brand dealerships in the area as well so it’s probably not all that concerning to him more generally.
The following 2 users liked this post by uncheel:
Supersprint Sport Exhausts (Yesterday),
tergitkerd (Yesterday)
#18
![Default](/forum/images/icons/icon1.gif)
If I ran JLR, I'd keep the F type, bring back the xj new platform that had been canned (if it is not a huge cost to do this), and look at synthetic fuel a la Porsche and/or hybrid (CX 16...the ZF8HP allows for an electric motor insertion....) but perhaps for MPG more than performance.
They made a mistake. Better to admit such and and save the company than not...I don't see EV's being the big selling thing that had been the plan soon enought...look at Ford and GM on this...even Mercedes is slowing down EV transitioning. Infrastructure is the issue. And raw material ethics issues. And new we have battery tech coming soon to get faster charging and more energy storage...it is ashame really as Jaguars are still best looking in class cars even a decade later....says a lot.
Jeff
They made a mistake. Better to admit such and and save the company than not...I don't see EV's being the big selling thing that had been the plan soon enought...look at Ford and GM on this...even Mercedes is slowing down EV transitioning. Infrastructure is the issue. And raw material ethics issues. And new we have battery tech coming soon to get faster charging and more energy storage...it is ashame really as Jaguars are still best looking in class cars even a decade later....says a lot.
Jeff
Last edited by jcb-memphis; Yesterday at 02:12 PM.
#19
![Default](/forum/images/icons/icon1.gif)
If I ran JLR, I'd keep the F type, bring back the xj new platform that had been canned (if it is not a huge cost to do this), and look at synthetic fuel a la Porsche and/or hybrid (CX 16...the ZF8HP allows for an electric motor insertion....) but perhaps for MPG more than performance.
They made a mistake. Better to admit such and and save the company than not...I don't see EV's being the big selling thing that had been the plan soon enought...look at Ford and GM on this...even Mercedes is slowing down EV transitioning. Infrastructure is the issue. And raw material ethics issues. And new we have battery tech coming soon to get faster charging and more energy storage...it is ashame really as Jaguars are still best looking in class cars even a decade later....says a lot.
Jeff
They made a mistake. Better to admit such and and save the company than not...I don't see EV's being the big selling thing that had been the plan soon enought...look at Ford and GM on this...even Mercedes is slowing down EV transitioning. Infrastructure is the issue. And raw material ethics issues. And new we have battery tech coming soon to get faster charging and more energy storage...it is ashame really as Jaguars are still best looking in class cars even a decade later....says a lot.
Jeff
I personally think Jaguar will be making some announcement of their own.
The market is buying hybrids. Why they don’t do that and a bit of EV is beyond me.,.And ideally leave some ICE on the table too, as that is market share they will no longer have access to at all…Which is lunacy…
I really do believe alongside all of this speculation of ours that there must be some adults in the room over there at Jaguar. There must be. Right? Lol