Depends on which BMW.

In addition to the '07 XK, I have a Bimmer 530 and a 328, both '07. Both N52 engines.

Both pre turbo, around 225-250hp. Pretty much bulletproof. Both warranties ended about 2013.

530, 108K, owned since new: total post warranty cost over 10 years $8500, parts and hire-a-garage time. major refresh started around 90K "back to new".
328XiT: 113K, bought 2018 for $7K: additional up-to-snuff cost: $2900 for tires, plugs, coils, all fluids, electric water pump, brakes all around, dampers all around, starter, regulator, tranny oil and filter, power steering filter. Pretty much all PM, none broken when repaired.

On both, I do a lot of PM to make sure they're up to my standards. All DIY. Easy to work on, very reliable.

Both BMW's have been fine, nice cars but just cars. I love the Jag. If I had to sell one, it would be the 328.

 

Blasphemy!

CLS "just another sedan"!

That´s one of the most beautiful cars MB made in the last 30 years!

Mine is second series, a really classic car!

Hermann

 

Tranny on Jag is ZF = Zahnradfabrik Friedrichshafen, Germany

That´s TOP!

The same transmission is used by some MB´s, and SEVERAL BMWs!

So this would speak for the Jag.

Hermann

 

BMW styling rarely ages gracefully. They look old hat and outdated quicker than Jaguar.

 

I love classic BMWs like the E30, E38 and E39. I think the BMW design language almost always looks of its era. Look at an eighties 7-Series and look at an eighties S class. The Mercedes W126 is one of the finest vehicles they've ever made. I've owned two e38s and both were gorgeous but very of the 90s.

I think the CLS looks fantastic but I disliked the headroom, which really is just part of that design language, so not really a flaw but just part of life.

 

Agreed it was a breath of fresh air in their lineup in 2004. So fresh and successful that MB transferred all the visual cues to the E and C class in 2013, making the CLS nearly indistinguishable. Then Nissan stole the look in 2013 with the Altima, and Honda followed suit when they freshened up the Accord in 2017. Put the CLS in a parking lot with those cars and you're going to have look at the badges to tell the difference.

 

On the other hand, I walked out from a store yesterday and the first thing I noticed in the entire lot was a 2011 XK. It was a ways down one side and not parked obviously.
I have no idea what other vehicles were there, it was just a mash of boring otherwise.

 

I owned several BMWs before moving on to Jaguar.
There is not much I could really say against the BMWs,
but the Jags are a class of their own. At least XKs and (now older) XJs.
And don’t forget the emotional part of the equation…
… and also take into account that the X150 is considered by many the best / most reliable Jag ever built.

Just my two cents, maybe not unbiased.
Yet, consider it an informed view from Germany (sic).

 

Man thats a hard decision, I guess in my terms id look at how much I invested in both cars maintaining them, Considering which one I spent more maintenance on Id probably keep that one. Assuming its had more maintenance is due to me loving the car being at its top performance. I myself enjoy my Jaguar and have never given it a strike, actually find myself giving it +'s and shutting down whoever's negative opinion is towards it. I believe youll find it easier selling the BMW as there is mannny many Bmw's in every state you go to. Ive gone in states where ive never seen a jaguar and then theres plenty of states where youll see a couple of Jags in the same day. Plus you never see an Teenager in a jaguar meaning youll have a larger market if you sell the bmw seen plenty of teens in a BMW before.

 

I've also owned a few BMW's and thoroughly liked them. I respect the Mercs, but never wanted one.

But the XK I fell in love with, long before I bought one. Still feel that way. A timeless, completely classic design. The coupe is an almost perfect sweep of aluminum, like the corresponding AM. In a world of sharp flaring fenders and pointy things all around the body...the xk remains brilliant. Like the E-Type, updated to modern tech and design cues. Probably will own mine until I'm no longer able to get parts.